We can process billions of transaction simultaneously and filter demographic, psychographic and geocentric data. This is critical for you in order to be able to target the right customers at the best value!

BIG DATA Defined

It all starts with the explosion in the amount of data we have generated since the dawn of the digital age. This is largely due to the rise of computers, the Internet and technology capable of capturing data from the world we live in. Data in itself isn’t a new invention. Going back even before computers and databases, we had paper transaction records, customer records and archive files – all of which are data. Computers, and particularly spreadsheets and databases, gave us a way to store and organize data on a large scale, in an easily accessible way. Suddenly, information was available at the click of a mouse.